{"id":3975,"date":"2019-07-27T14:05:59","date_gmt":"2019-07-27T14:05:59","guid":{"rendered":"https:\/\/archive.werise.la\/toolkit\/?page_id=3975"},"modified":"2019-08-29T22:04:48","modified_gmt":"2019-08-29T22:04:48","slug":"campaign-basics","status":"publish","type":"page","link":"https:\/\/archive.werise.la\/toolkit\/campaign-basics\/","title":{"rendered":"Campaign Basics"},"content":{"rendered":"<h2>campaign Principles<\/h2>\n<p><strong>WE RISE<\/strong> aims to unite communities and youth to advocate for and address issues relating to mental health care and wellbeing. We believe the principles and approach are readily adaptable to fit your community, your capacity, and your mental health landscape. While the Los Angeles event touched on a wide array of topics such as bullying, the impact of trauma, eating disorders, anxiety, criminal justice reform and homeless-ness, youth attending <strong>WE RISE<\/strong> in your city may face different issues.<\/p>\n<p>You will likely need to engage artists and arts organizations to source pieces that inspire and motivate. In addition to establishing collaborative partnerships with community arts groups, you also may want to consider holding an \u201copen call\u201d for local artists to submit work around timely mental health topics.<\/p>\n<p>Develop your <strong>WE RISE<\/strong> campaign based on these principles:<\/p>\n<ul class=\"rose\">\n<li><strong>Be inclusive:<\/strong> Invite artists and speakers who reflect the racial, cultural, socio-economic and sexual orientation identities of the youth in your community. Seek out bold, creative representations of the issues faced by local youth and families.<\/li>\n<li><strong>Be the stigma-free environment you want to achieve:<\/strong> Acknowledge stigma, but help participants move beyond it to explore solutions that will help your community thrive. Set up conversations, activities and exhibits to provoke honest discussion around the outcomes that youth want and deserve.<\/li>\n<li><strong>Be open and nimble:<\/strong> By providing an experience grounded in respect, reflection and action, you open the doors to incredible conversations, and potentially difficult ones around social issues, SMIs, and personal experiences. Your role is to provide an avenue and guidance for youth to connect, process and heal\u2014but also an opportunity to influence and lead. This is their space.<\/li>\n<li><strong>Be flexible to stay relevant:<\/strong> Young people are the experts on what\u2019s going on right now. Be in tune with issues and news that are pertinent to their lives. If a national or local story around a mental health issue is dominating headlines and chatter, be prepared to incorporate it.<\/li>\n<li><strong>Be ready to change the online conversation:<\/strong> Tell your community\u2019s story on social media as part of event promotion and wrap-up. Invite local influencers and youth leaders to share their perspectives during the lead up to the events and afterward. While you can\u2019t have a dialogue with everyone on social, like or retweet\/share as you can and include WE RISE examples from other cities to demonstrate that your attendees are part of a larger movement.<\/li>\n<li><strong>Be Accessible:<\/strong> Make sure events are as accessible to all as possible (e.g., for people with disabilities, ASL, etc.). Also, consider public transportation options when choosing a venue.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-3992\" src=\"https:\/\/archive.werise.la\/toolkit\/wp-content\/uploads\/sites\/4\/2019\/07\/banner-1-1.jpg\" alt=\"\" width=\"100%\" srcset=\"https:\/\/archive.werise.la\/wp-content\/uploads\/sites\/4\/2019\/07\/banner-1-1.jpg 1683w, https:\/\/archive.werise.la\/wp-content\/uploads\/sites\/4\/2019\/07\/banner-1-1-300x75.jpg 300w, https:\/\/archive.werise.la\/wp-content\/uploads\/sites\/4\/2019\/07\/banner-1-1-768x193.jpg 768w, https:\/\/archive.werise.la\/wp-content\/uploads\/sites\/4\/2019\/07\/banner-1-1-1024x257.jpg 1024w\" sizes=\"(max-width: 1683px) 100vw, 1683px\" \/><br \/>\nfsmi<\/p>\n<div class=\"row mt-5\">\n<div class=\"col-md-3 col-sm-12 col-12\">\n<img decoding=\"async\" class=\"wp-image-3993\" src=\"https:\/\/archive.werise.la\/toolkit\/wp-content\/uploads\/sites\/4\/2019\/07\/photo-4-208x300.jpg\" alt=\"\" width=\"100%\" srcset=\"https:\/\/archive.werise.la\/wp-content\/uploads\/sites\/4\/2019\/07\/photo-4-208x300.jpg 208w, https:\/\/archive.werise.la\/wp-content\/uploads\/sites\/4\/2019\/07\/photo-4.jpg 506w\" sizes=\"(max-width: 208px) 100vw, 208px\" \/>\n<\/div>\n<div class=\"col-md-9 col-sm-12 col-12\">\n<aside>\n<h2>Key Messages<\/h2>\n<p>Craft <strong>WE RISE<\/strong> events and promotions using the key messages below that focus on mental health as essential to the wellbeing of every individual and our collective success as a society.<\/p>\n<ul class=\"impact\">\n<li>Mental health affects every aspect of our lives and society. Yet, significant barriers to mental health care and services hinder people from achieving joy, productivity and connection. These include stigma, cost, and availability of treatment.<\/li>\n<li>Youth face particularly critical mental health challenges. Serious mental illnesses often first appear during adolescence. Suicide is now the second leading cause of death for those ages 10- \u2013 34 in the U.S. Young people want and deserve to be heard around mental health and to connect with supportive resources.<\/li>\n<li><strong>WE RISE<\/strong> is a movement that uses art, performance and conversation to help youth and families navigate mental health obstacles and take the lead in preparing for a bright future.<\/li>\n<li>Mental health is for everyone, and all are welcome at <strong>WE RISE<\/strong>.<\/li>\n<\/ul>\n<p>Be aware that some groups may not assume that mental health programs are for them. For example, men are less likely than women to seek mental health care. Some marginalized communities, such as African Americans and LGBTQ people, may distrust the health care system due to historical exploitation and personal experiences of bias. Work with diverse community leaders and artists to tailor your outreach to these populations.<\/p>\n<div class=\"sml-txt\"><small><em>Sources for data<\/em><br \/>\nSMI emergence in adolescence: <a href=\"https:\/\/www.nimh.nih.gov\/health\/publications\/the-teen-brain-6-things-to-know\/19-mh-8078-theteenbrain6thingstoknow_153233.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.nimh.nih.gov\/health\/publications\/the-teen-brain-6-things-to-know\/19-mh-8078-theteenbrain6thingstoknow_153233.pdf<\/a> Rise in suicide: <a href=\"https:\/\/www.childtrends.org\/high-school-aged-youth-considering-and-committing-suicide-among-female-students\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.childtrends.org\/high-school-aged-youth-considering-and-committing-suicide-among-female-students<\/a><\/small><\/div>\n<\/aside>\n<\/div>\n<\/div>\n<div class=\"check-list inner-cont mt-5\">\n<h2>Execution calendar and checklist<\/h2>\n<p>Planning a <strong>WE RISE<\/strong> campaign involves both coordination and collaboration. Here is a sample timeline and to-dos to help keep you on track.<\/p>\n<div class=\"options-cont-out\">\n<div class=\"options-cont\">\n<div class=\"article-out\">\n<div class=\"article\">\n<h4>6 Months out<\/h4>\n<div class=\"options-list\">\n<div class=\"check-options\">\n               <input type=\"checkbox\" name=\"checkbox1\" class=\"styled\" id=\"check1\"\/><label for=\"check1\">Set objectives: who you want to reach (audience size and demographics), how many events\/ activities (scope and capacity) and which mental health issues to focus on (theme)<\/label>\n               <\/div>\n<div class=\"check-options\">\n               <input type=\"checkbox\" name=\"checkbox2\" class=\"styled\" id=\"check2\" \/><label for=\"check2\">Research and pitch community arts partners<\/label>\n               <\/div>\n<div class=\"check-options\">\n               <input type=\"checkbox\" name=\"checkbox3\" class=\"styled\" id=\"check3\" \/><label for=\"check3\">Create a binder and network folders for permits, contracts, partner agreements and promotional materials<\/label>\n               <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"article\">\n<h4>5 Months out<\/h4>\n<div class=\"options-list\">\n<div class=\"check-options\">\n               <input type=\"checkbox\" name=\"checkbox4\" class=\"styled\" id=\"check4\"\/><label for=\"check4\">Secure venues, dates and times of events (note parking and\/ or public transportation locations)*<\/label>\n               <\/div>\n<div class=\"check-options\">\n               <input type=\"checkbox\" name=\"checkbox5\" class=\"styled\" id=\"check5\" \/><label for=\"check5\">Finalize budget<\/label>\n               <\/div>\n<div class=\"check-options\">\n               <input type=\"checkbox\" name=\"checkbox6\" class=\"styled\" id=\"check6\" \/><label for=\"check6\">Confirm partners<\/label>\n               <\/div>\n<div class=\"check-options\">\n               <input type=\"checkbox\" name=\"checkbox7\" class=\"styled\" id=\"check7\" \/><label for=\"check7\">Begin donor outreach<\/label>\n               <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"article\">\n<h4>4 Months out<\/h4>\n<div class=\"options-list\">\n<div class=\"check-options\">\n               <input type=\"checkbox\" name=\"checkbox8\" class=\"styled\" id=\"check8\"\/><label for=\"check8\">Hold initial partner call<\/label>\n               <\/div>\n<div class=\"check-options\">\n               <input type=\"checkbox\" name=\"checkbox9\" class=\"styled\" id=\"check9\" \/><label for=\"check9\">Set event agenda<\/label>\n               <\/div>\n<div class=\"check-options\">\n               <input type=\"checkbox\" name=\"checkbox10\" class=\"styled\" id=\"check10\" \/><label for=\"check10\">Hold open call for artists, if desired<\/label>\n               <\/div>\n<div class=\"check-options\">\n               <input type=\"checkbox\" name=\"checkbox11\" class=\"styled\" id=\"check11\" \/><label for=\"check11\">Determine need for day-of volunteers\/services and conduct outreach<\/label>\n               <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"options-cont\">\n<div class=\"article-out\">\n<div class=\"article\">\n<h4>3 Months out<\/h4>\n<div class=\"options-list\">\n<div class=\"check-options\">\n               <input type=\"checkbox\" name=\"checkbox12\" class=\"styled\" id=\"check12\"\/><label for=\"check12\">Add events to your website<\/label>\n               <\/div>\n<div class=\"check-options\">\n               <input type=\"checkbox\" name=\"checkbox13\" class=\"styled\" id=\"check13\" \/><label for=\"check13\">Create promotional materials and set distribution plan (flyers, posters, postcards, local paper or radio ads)<\/label>\n               <\/div>\n<div class=\"check-options\">\n               <input type=\"checkbox\" name=\"checkbox14\" class=\"styled\" id=\"check14\" \/><label for=\"check14\">Determine audio\/visual (AV) needs<\/label>\n               <\/div>\n<div class=\"check-options\">\n               <input type=\"checkbox\" name=\"checkbox15\" class=\"styled\" id=\"check15\" \/><label for=\"check15\">Receive update on artist\/performer\/speaker progress from partners<\/label>\n               <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"article\">\n<h4>2 Months out<\/h4>\n<div class=\"options-list\">\n<div class=\"check-options\">\n               <input type=\"checkbox\" name=\"checkbox16\" class=\"styled\" id=\"check16\"\/><label for=\"check16\">Develop signage\/graphics (include <strong>WE RISE<\/strong> branding, your organization logo and sponsors\/ partners as needed)<\/label>\n               <\/div>\n<div class=\"check-options\">\n               <input type=\"checkbox\" name=\"checkbox17\" class=\"styled\" id=\"check17\" \/><label for=\"check17\">Select open call works to be included, inform all submitters<\/label>\n               <\/div>\n<div class=\"check-options\">\n               <input type=\"checkbox\" name=\"checkbox18\" class=\"styled\" id=\"check18\" \/><label for=\"check18\">Confirm AV needs with venue<\/label>\n               <\/div>\n<div class=\"check-options\">\n               <input type=\"checkbox\" name=\"checkbox19\" class=\"styled\" id=\"check19\" \/><label for=\"check19\">Hold update call with partners<\/label>\n               <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"article\">\n<h4>1 Month out<\/h4>\n<div class=\"options-list\">\n<div class=\"check-options\">\n               <input type=\"checkbox\" name=\"checkbox20\" class=\"styled\" id=\"check20\"\/><label for=\"check20\">Print and distribute promotional materials<\/label>\n               <\/div>\n<div class=\"check-options\">\n               <input type=\"checkbox\" name=\"checkbox21\" class=\"styled\" id=\"check21\" \/><label for=\"check21\">Share press release with local media<\/label>\n               <\/div>\n<div class=\"check-options\">\n               <input type=\"checkbox\" name=\"checkbox22\" class=\"styled\" id=\"check22\" \/><label for=\"check22\">Begin social media countdown to event(s)<\/label>\n               <\/div>\n<div class=\"check-options\">\n               <input type=\"checkbox\" name=\"checkbox23\" class=\"styled\" id=\"check23\" \/><label for=\"check23\">Hold update call with partners<\/label>\n               <\/div>\n<div class=\"check-options\">\n               <input type=\"checkbox\" name=\"checkbox24\" class=\"styled\" id=\"check24\" \/><label for=\"check24\">Create takeaway sheets with local mental health resources, National Suicide Prevention hotline and arts partner organizations (translate as needed)<\/label>\n               <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"options-cont\">\n<div class=\"article-out\">\n<div class=\"article\">\n<h4>3 Weeks out<\/h4>\n<div class=\"options-list\">\n<div class=\"check-options\">\n               <input type=\"checkbox\" name=\"checkbox25\" class=\"styled\" id=\"check25\"\/><label for=\"check25\">Follow up with press<\/label>\n               <\/div>\n<div class=\"check-options\">\n               <input type=\"checkbox\" name=\"checkbox26\" class=\"styled\" id=\"check26\" \/><label for=\"check26\">Finalize questions\/run of show for any panels or small group talks<\/label>\n               <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"article\">\n<h4>2 Weeks out<\/h4>\n<div class=\"options-list\">\n<div class=\"check-options\">\n               <input type=\"checkbox\" name=\"checkbox40\" class=\"styled\" id=\"check40\"\/><label for=\"check40\">Confirm participation schedule with schools and youth organizations<\/label>\n               <\/div>\n<div class=\"check-options\">\n               <input type=\"checkbox\" name=\"checkbox27\" class=\"styled\" id=\"check27\" \/><label for=\"check27\">Create first aid and back-up supply kits (scissors, tape, pens, paper, phone charger, contact numbers for speakers\/performers and partner organization representatives)<\/label>\n               <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"article\">\n<h4>1 Week out<\/h4>\n<div class=\"options-list\">\n<div class=\"check-options\">\n               <input type=\"checkbox\" name=\"checkbox28\" class=\"styled\" id=\"check28\"\/><label for=\"check28\">Print signage, programs and other day-of pieces<\/label>\n               <\/div>\n<div class=\"check-options\">\n               <input type=\"checkbox\" name=\"checkbox29\" class=\"styled\" id=\"check29\" \/><label for=\"check29\">Final update call with partners and all participating artists, speakers and performers<\/label>\n               <\/div>\n<div class=\"check-options\">\n               <input type=\"checkbox\" name=\"checkbox30\" class=\"styled\" id=\"check30\" \/><label for=\"check30\">Share final day-of agenda with directions and point of contact information<\/label>\n               <\/div>\n<div class=\"check-options\">\n               <input type=\"checkbox\" name=\"checkbox31\" class=\"styled\" id=\"check31\" \/><label for=\"check31\">Purchase snacks, refreshments <\/label>\n               <\/div>\n<div class=\"check-options\">\n               <input type=\"checkbox\" name=\"checkbox32\" class=\"styled\" id=\"check32\" \/><label for=\"check32\">Begin exhibition set up (as permitted)<\/label>\n               <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"options-cont\">\n<div class=\"article-out\">\n<div class=\"article\">\n<h4>2 days out<\/h4>\n<div class=\"options-list\">\n<div class=\"check-options\">\n               <input type=\"checkbox\" name=\"checkbox33\" class=\"styled\" id=\"check33\"\/><label for=\"check33\">Drop off takeaways, supplies, first aid and back-up supply kits<\/label>\n               <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"article\">\n<h4>1 day out<\/h4>\n<div class=\"options-list\">\n<div class=\"check-options\">\n               <input type=\"checkbox\" name=\"checkbox26\" class=\"styled\" id=\"check34\"\/><label for=\"check34\">Reconfirm media<\/label>\n               <\/div>\n<div class=\"check-options\">\n               <input type=\"checkbox\" name=\"checkbox35\" class=\"styled\" id=\"check35\" \/><label for=\"check35\">Final walk through of venue<\/label>\n               <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"article\">\n<h4>day-of<\/h4>\n<div class=\"options-list\">\n<div class=\"check-options\">\n               <input type=\"checkbox\" name=\"checkbox36\" class=\"styled\" id=\"check36\"\/><label for=\"check36\">Set up registration<\/label>\n               <\/div>\n<div class=\"check-options\">\n               <input type=\"checkbox\" name=\"checkbox37\" class=\"styled\" id=\"check37\" \/><label for=\"check37\">Post on social media <\/label>\n               <\/div>\n<div class=\"check-options\">\n               <input type=\"checkbox\" name=\"checkbox38\" class=\"styled\" id=\"check38\" \/><label for=\"check38\">Film video, conduct interviews with partici-pants (as needed)<\/label>\n               <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"options-cont\">\n<div class=\"article-out\">\n<div class=\"article\">\n<h4>1 Week After<\/h4>\n<div class=\"options-list\">\n<div class=\"check-options\">\n               <input type=\"checkbox\" name=\"checkbox39\" class=\"styled\" id=\"check39\"\/><label for=\"check39\">Send wrap-up and thank yous to sponsors, partners and volunteers<\/label>\n               <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"article lrg\">\n<div class=\"btm-txt\">* Timing is suggested. Confirm city permit and other requirements during your initial planning stage. You also may want to consult your school district\u2019s calendar for holidays, testing periods or other times that may affect participation.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"clearfix\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"budget-info\">\n<div class=\"col-out row\">\n<div class=\"col-md-12 col-sm-12\">\n<h3>Costs to Consider<\/h3>\n<p>(Your partners may be able to help you secure some spaces, supplies or services at a discount.)<\/p>\n<ul class=\"rose\">\n<li>Venue rental<\/li>\n<li>Installation materials, equipment and staff<\/li>\n<li>Signage<\/li>\n<li>Printing (promotional materials, programs, flyers, postcards, posters)<\/li>\n<li>Refreshments<\/li>\n<li>Transportation (staff, art handling)<\/li>\n<\/ul><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>campaign Principles WE RISE aims to unite communities and youth to advocate for and address issues relating to mental health care and wellbeing. We believe the principles and approach are readily adaptable to fit your community, your capacity, and your mental health landscape. While the Los Angeles event touched on a wide array of topics [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-campaign.php","meta":[],"_links":{"self":[{"href":"https:\/\/archive.werise.la\/toolkit\/wp-json\/wp\/v2\/pages\/3975"}],"collection":[{"href":"https:\/\/archive.werise.la\/toolkit\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/archive.werise.la\/toolkit\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/archive.werise.la\/toolkit\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/archive.werise.la\/toolkit\/wp-json\/wp\/v2\/comments?post=3975"}],"version-history":[{"count":0,"href":"https:\/\/archive.werise.la\/toolkit\/wp-json\/wp\/v2\/pages\/3975\/revisions"}],"wp:attachment":[{"href":"https:\/\/archive.werise.la\/toolkit\/wp-json\/wp\/v2\/media?parent=3975"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}